Bar Le Churchill — La Mamounia, Marrakech June 1, 2026

Annother visit to Marrakech.

An investor road trip, 34 degrees, a fair amount of dust — and at the end of the day, a well-earned stop at the Churchill Bar at La Mamounia.

The place commands it.

Exupere operates where you don’t always expect it. That’s often where the best opportunities are found.

An old English proverb, taken up and immortalised by Churchill, has here a third life — and perhaps its most surprising one: a fresh, fruity cocktail:

“Where there’s a will, there’s a way.”

Lemon juice, raspberry cordial, lychee, rose essence — beyond that, I’ll confess I’ve already forgotten the rest of the composition.

Churchill added:

“Every day you make progress. Every day may be fruitful.”

After a full day on the ground visiting first-rate hotel assets, I won’t argue with that.

The cocktail was worth it.

So was the day.

#Marrakech #HotelInvestment #Exupere #LuxuryHospitality #Morocco


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