Blog

In France, it is sometimes easier to let a historic landmark decay than to give it a second life.
This statement may sound provocative. 
Yet anyone who has e...

What makes a hotel brand endure is never decreed. It’s built, layer by layer, rooted in a territory.
That’s what I observed recently at La Grée des Landes, n...

Annother visit to Marrakech.
An investor road trip, 34 degrees, a fair amount of dust — and at the end of the day, a well-earned stop at the Churchill Bar at...

Exupere reaches Google’s first page
The point is not search rankings.
The point is positioning accuracy.
This expression precisely defines the scope of activ...

This year, on 12 April 2026, Exupere is celebrating its seventh anniversary — and seven years is no small thing in a sector that, in the space of a single de...

It’s Easter Bank Holiday weekend across Europe — a brief pause, and also, perhaps, a moment to step back and look at hospitality differently after the intens...

MIPIM 2026 amplified the message: converting vacant offices into hotels is accelerating. 
The financial logic is compelling. 
But one question remains: which...

Every year during MIPIM week in Cannes, a small economic miracle takes place.
If you’ve been to MIPIM, you’ll know exactly what I mean.
A modest €90 hotel ro...

A few days before MIPIM — a prospective reading
The first shockwaves are already visible: rising oil prices, airspace closures, supply chain disruptions. But...

As MIPIM in Cannes and IHIF in Berlin bring together global real estate and hospitality investors this March, a clear window of opportunity is emerging for i...