Asia Overview - Bangkok, Thaïland, with the courtesy of a discreet foreign touch.

Overview |   A glimpse of the Bangkok market! Surprisingly, Exupere has the extraordinary indirect opportunity to have a window on the city of Bangkok in Thailand, day after day (and night after night), including at the time of the earthquake 7.6 on the Richter scale. One of the world's largest hotel groups is Thai. Interesting.

Bangkok, the vibrant capital of a new art of living and investing. Bangkok is not just a city. It's an energy, a pulse, a crossroads where age-old traditions and futuristic visions intertwine with rare intensity. In a state of perpetual metamorphosis, this Asian capital has become a global stage for the major trends of tomorrow - both cultural and economic. At the heart of South-East Asia, Bangkok captivates visitors with its economic dynamism, incomparable tourist appeal and unique ability to combine luxury and authenticity. Each district tells its own story: the vibrant lanes of Chinatown, the golden temples of Rattanakosin, the avant-garde rooftops of Sathorn or the banks of the Chao Phraya reinvented by the hotels of tomorrow.

The hotel market here is as rich as it is diverse. From the confidential boutique hotel nestling in a tropical garden, to the urban palace redesigned as a design sanctuary, the possibilities for creating value are numerous. But Bangkok is much more than a good investment: it's a constant source of inspiration. A city where contrasts fuel creativity, where hospitality is a way of life, and where every project can become a signature. International influence driven by Thai leaders Bangkok's footprint in the hotel industry does not stop at its borders. It is being exported. From the capital, powerful Thai groups have conquered the international top-of-the-range hotel scene. Players such as Minor Hotels, owner of the Anantara and Avani brands, and partner of NH Hotels, have spread their expertise to every continent - from Europe to Africa, from the Middle East to Australia. Another figurehead is Dusit International, whose luxury establishments embody a contemporary Thai style and can now be found in Dubai, the Maldives, Japan and Kenya.

These groups are not just operators: they are also investors, brand creators and ambassadors of the Thai way of life. They are proving that Bangkok is not just a haven for hotel investment - it is also a hotbed for exporting concepts, talent and capital, capable of redefining hospitality standards the world over. Like the city itself, Thailand's hotel industry thinks big, acts agilely, and puts people, service and emotion at the heart of its projects.

@Photos courtesy of our international observer.