The energy of a Festival is also the energy of a country
Festivals: when culture boosts the economy
The Deauville American Film Festival opened its doors this weekend. We often think of the red carpets and the stars, but a festival is much more than a festive occasion: it's an economic engine.
A tourist magnet
Every festival puts a city on the world map. Deauville, Cannes, Avignon, Lorient, Angoulême... their reputation goes beyond borders thanks to ‘their’ festival. It's an image capital that neither advertising nor institutional campaigns can match.
A booster for hospitality
Behind every screening, every concert, there are full hotels, bustling restaurants and cafés. A festival is a school for hospitality and the customer experience, and an accelerator of know-how for an entire industry.
A signal for investors
Where there are festivals, there is life. And where there's life, there's value. Investors know that cultural appeal is a guarantee of lasting dynamism. A region capable of organising a festival is a region capable of attracting, retaining and transforming people.
Festivals #goodfortourism, #goodforhospitality, #goodforinvestment.
